East Coast Cannabis
Maine recreational dispensary
We crafted a brand identity for a standout recreational cannabis company, awarded best dispensary in the state of Maine. More than just a dispensary, East Coast Cannabis is a lifestyle brand that celebrates the richness and character of Maine. From thoughtfully curated products to elevated retail experiences, East Coast Cannabis reflects the best of the state it proudly calls home.
Logo mark: A Maine sunrise
Nothing says the East Coast more than the sun rising over the ocean. This concept inspired the logo design and color palette, serving as a symbol of possibility and the adventures that await.
Camp
A sister-brand of East Coast Cannabis that channels the adventurous, escape-driven spirit of Maine. Inspired by the state’s deep-rooted camp culture and love for the outdoors, Camp invites you to unwind, explore, and embrace the freedom of vacation—whether you're lakeside, fireside, or just taking a moment for yourself.
Description
Studio Brain collaborated with East Coast Cannabis to develop a comprehensive suite of brand work, including strategy, identity, packaging, advertising, and merchandise. We also created Camp, an East Coast Cannabis sub-brand designed to reach a distinct audience. While East Coast Cannabis embodies a polished, premium image, Camp offers a more relaxed, approachable style that expands the brand’s reach.
Credits
Creative Direction: Studio Brain
Categories
Brand strategy, brand identity, packaging, advertising, merch
