Unio
Medical devices
Unio specializes in SI joint stabilization systems, dedicated to helping patients regain mobility and live pain-free. With solutions trusted by surgeons across the United States, Unio combines advanced engineering with clinically proven outcomes to deliver reliable, minimally invasive treatment options.
Unio takes a different approach: instead of metal, their implants are made from human bone, promoting better integration, faster healing, and a stronger fusion of the SI joint. To capture this advantage, we developed a tagline that clearly communicates their unique value.
Description
Studio Brain partnered with Unio—formerly Resilient Surgical—to completely rebrand the company, including developing its new name, to strengthen its position against competitors. We created a comprehensive brand system designed to engage two key audiences: surgeons adopting their procedures and devices, and the patients benefiting from them. Our work encompassed brand strategy, naming and tagline development, brand identity, publications, and 3D modeling, resulting in a sophisticated, professional presence that clearly communicates value to both clinicians and patients.
Credits
Creative Direction: Studio Brain
Categories
Brand strategy, naming + taglines, brand identity, publications, 3D modeling
